ODPADEK APP
Helping the World
OdpadekAPP is a voice-powered mobile assistant that helps users in Poland instantly identify how to properly dispose trash.
Tasks
Logo design
Web design
Web design
Social Media
1. OVERVIEW
About
OdpadekAPP is a voice-powered mobile assistant that helps users in Poland instantly identify how to properly dispose trash. By speaking or typing any item (like “plastic bottle” or “old batteries”), the app helps to choose which color-coded bin to use, where the nearest recycling or PSZOK collection points are, and reminds users when to put bins out for collection. The interface is clean, fast, and visually playful, inspired by retro black & white cartoon art combined with bold, purple-accented modern UI.
Challenge
Creating OdpadekAPP required merging serious ecological purpose with playful design.
Key challenges included:
– Crafting a trustworthy yet fun aesthetic merging retro cartoon visuals with modern bold typography and accessibility-friendly contrast.
– Designing speech recognition flows that feel fast and intuitive, even for non-tech users.
– Balancing national coverage (PSZOK data, local municipalities) with local accuracy.
– Building brand tone that encourages sustainable behavior without guilt or boredom.
2. DEFINE & IDEATE
2. DEFINE & IDEATE
Insights & Empathy map
2. DEFINE & IDEATE
User Personas
Eco-aware or semi-eco-aware individuals in Poland aged 16–65. Interested in convenience, efficiency, and environmental impact. Young eco-aware professionals, semi-eco-aware parents with very climate aware and caring kids, also older people who are interested in smart life, healthy lifestyle and good habits.
2. DEFINE & IDEATE
Jobs To Be Done
The Jobs To Be Done focuses on the key outcomes users seek with OdpadekAPP. This insight allow to make features better tailored to users’ most important needs.
2. DEFINE & IDEATE
App Structure
2. DEFINE & IDEATE
Main User Flow
3. VISUAL SYSTEM
3. VISUAL SYSTEM
Logo Design
The Jobs To Be Done focuses on the key outcomes users seek with OdpadekAPP. This insight allow to make features better tailored to users’ most important needs.
3. VISUAL SYSTEM
Typography & Colors
1. Bold headlines font to be readable and fun at the same time, it also needed to be in comic style. Poppins is a seasoned font for inApp body texts, modern, clean and reasy to read for anyone.
2. Many colors were taken due to color coding for garbage. Only purple, pink and orange are not in color coded use by city services. Purple fitted best for Brand color with best contrast and option to be used as a background color. Then I assigned remaining two colors for PSZOK sites and big containers placed around the cities.
3. VISUAL SYSTEM
Illustrations
The goal was to make fun memorable and bold characters which speak to all audiences. Retro “Disneylike” style appeals to both young and older users. Also such characters and images are great for any kind of animations or microanimations.
4. APP & WEB DESIGN
4. APP & WEB DESIGN
Sketches
4. APP & WEB DESIGN
Wireframes
4. APP & WEB DESIGN
Landing Page
5. OUTCOME
5. OUTCOME
Deliverables
Designed whole Visual Identity containing logo design, brand manual along with various digital and print ready files. Full APP Design with Components and Variables, Styles, ready for development. Simple Landing Page for the App details and online presence other than App Store and Social Media.
5. OUTCOME
Future Opportunities
– Gamification: eco-points, streaks, badges
– AI image recognition photo recognition of trash
– Integration with smart home or municipal notification systems
– Offline data for common items and regions
– Additional languages for foreigners living in Poland
– Educational learning game for kids
– B2B deals – private waste companies sponsoring local notifications
– In-app ads for eco-friendly brands and products
– Premium features – e.g., family reminders, CO₂ tracker
– Data insights – aggregated anonymized data sold to municipalities
– Educational licensing – schools using OdpadekAPP
for eco workshops
– Merchandising – fun mascot with eco messaging
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